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ERSP on Zone

This article was originally published in The Tan Sheet

Executive Summary

Zone Labs has discontinued and modified several performance claims and a comparative claim in online ads for its Zone OmegaRx Capsules in light of a review by the Electronic Retailing Self-Regulation Program, the Council of Better Business Bureaus unit announces Nov. 29. In a case brought by an anonymous challenger, ERSP evaluated a number of claims including that Zone Labs' product is "the quickest and easiest way to control inflammation within the fat cells." However, during the case Zone Labs revised online ads and discontinued performance claims at issue. ERSP determined the claims at issue were "modified in a manner that was consistent with the marketer's substantiating data"...

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