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New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

Omega-3/vitamin K supplement: The first supplement in North America to combine omega-3 and vitamin K will launch under a partnership between Ocean Nutrition Canada, which markets the MEG-3 brand Omega-3 EPA/DHA products and PL Thomas, a New Jersey supplier of MenaQ7 Natural Vitamin K2, firms announce Nov. 5. "The many health benefits of EPA and DHA from fish oil are well recognized, and with this new offering, consumers specifically interested in cardiovascular health benefits will also receive natural vitamin K2 as MK-7, which is shown to further promote vascular health," ONC says. ONC said several of its customers are developing products combining Meg-3 and MenaQ7 in formulations targeting heart health...

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NAD questions Nutrition 21 ads

Absolute claims that the company's Core4Life Advanced Memory Formula "increases alertness and concentration" and "helps improve focus and vitality" are unsupported and should be modified or discontinued, the National Advertising Division of the Council of Better Business Bureaus advises in a Nov. 25 decision. Purchase, N.Y.-based Nutrition 21 sufficiently backs other ingredient-specific claims, NAD finds. The nutritional bioscience firm says the ingredient research supports its broader product claims, but agrees to consider NAD's conclusions in developing future Core4Life ads. The formula, introduced in November 2007, is marketed to baby boomers as an aid to more efficiently process glucose, the brain's "fuel" (1"The Tan Sheet" Nov. 26, 2007, p. 5)

NAD questions Nutrition 21 ads

Absolute claims that the company's Core4Life Advanced Memory Formula "increases alertness and concentration" and "helps improve focus and vitality" are unsupported and should be modified or discontinued, the National Advertising Division of the Council of Better Business Bureaus advises in a Nov. 25 decision. Purchase, N.Y.-based Nutrition 21 sufficiently backs other ingredient-specific claims, NAD finds. The nutritional bioscience firm says the ingredient research supports its broader product claims, but agrees to consider NAD's conclusions in developing future Core4Life ads. The formula, introduced in November 2007, is marketed to baby boomers as an aid to more efficiently process glucose, the brain's "fuel" (1"The Tan Sheet" Nov. 26, 2007, p. 5)

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