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NAD recommends claim changes

This article was originally published in The Tan Sheet

Executive Summary has illustrated that ingredients of its Metal-Free supplement are shown to bind and remove certain metals from the body, but there is insufficient evidence the product is proven to work, the National Advertising Division of the Council of Better Business Bureaus states in a Nov. 15 decision. NAD found this distinction to be important and recommended the advertiser limit its claims to ingredients, and not imply that Metal-Free "has been proven to work," the watchdog groups says. NAD evaluated claims for Metal-Free including, "It binds to the heavy metals in the body and removes them safely through the stool," and "Metal-Free is easy, fast, safe, and inexpensive to use." NAD also recommends the firm discontinue its "fast" claim due to lack of evidence and limit its "safe" claim to the ingredients in the products, as well as discontinue any safety claims related to children...

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