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Buckley’s comes to U.S.

This article was originally published in The Tan Sheet

Executive Summary

Parsippany, N.J.-based Novartis announces Nov. 5 the leading cough remedy in Canada, Buckley's, will be sold in the U.S. Buckley's will launch two new products, Buckley's Cough Suppressant Mixture and Chest Congestion Mixture.The company promotes the product for cough relief, but admits it tastes "awful." It is conducting an online photo contest of pictures that "Show Us How Buckley's Tastes." Through Dec. 5, photos of consumers making faces after taking Buckley's can be uploaded on the Buckley's Web site, and the photo with the most votes will win, Novartis says...
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