Consumers of personal care products are increasingly growing more savvy and health-conscious, holding personal-care firms accountable for product ingredients and the health of communities in which they manufacture, according to Terry Burstein, interim chair of fashion at the Laboratory Institute of Merchandising in New York. Mirroring trends in the food market, consumers have become more interested in the natural/organic realm due largely to the work of consumer advocacy groups such as the Campaign for Safe Cosmetics. Natural marketers will likely be expected to back up formula claims and play a more visible role in educating consumers on what "natural" and "organic" mean, the executive notes. In July, a Natural Products Association work group announced plans to develop a standard definition for the term "natural" in personal care (1"The Tan Sheet" Aug. 20, 2007, p. 10)...

Consumers of personal care products are increasingly growing more savvy and health-conscious, holding personal-care firms accountable for product ingredients and the health of communities in which they manufacture, according to Terry Burstein, interim chair of fashion at the Laboratory Institute of Merchandising in New York. Mirroring trends in the food market, consumers have become more interested in the natural/organic realm due largely to the work of consumer advocacy groups such as the Campaign for Safe Cosmetics. Natural marketers will likely be expected to back up formula claims and play a more visible role in educating consumers on what "natural" and "organic" mean, the executive notes. In July, a Natural Products Association work group announced plans to develop a standard definition for the term "natural" in personal care (1"The Tan Sheet" Aug. 20, 2007, p. 10)...

Consumers of personal care products are increasingly growing more savvy and health-conscious, holding personal-care firms accountable for product ingredients and the health of communities in which they manufacture, according to Terry Burstein, interim chair of fashion at the Laboratory Institute of Merchandising in New York. Mirroring trends in the food market, consumers have become more interested in the natural/organic realm due largely to the work of consumer advocacy groups such as the Campaign for Safe Cosmetics. Natural marketers will likely be expected to back up formula claims and play a more visible role in educating consumers on what "natural" and "organic" mean, the executive notes. In July, a Natural Products Association work group announced plans to develop a standard definition for the term "natural" in personal care (1"The Tan Sheet" Aug. 20, 2007, p. 10)...