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Advertising Antioxidant Level Not A Health Claim For Hershey Chocolate – NAD

This article was originally published in The Tan Sheet

Executive Summary

Promoting the antioxidant content of Hershey's Special Dark Chocolate in advertising for the product does not constitute implied health claims, the National Advertising Division said Aug. 16

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Hershey Looks For Sweet Spot In Promoting Pleasure, Benefits In Chocolate

Hershey performs a balancing act promoting the nutritional benefits of chocolate to target consumers who want snacks to "taste good and be good for us," but without making any disease claims, according to Debra Miller, the firm's clinical nutrition director

Hershey Looks For Sweet Spot In Promoting Pleasure, Benefits In Chocolate

Hershey performs a balancing act promoting the nutritional benefits of chocolate to target consumers who want snacks to "taste good and be good for us," but without making any disease claims, according to Debra Miller, the firm's clinical nutrition director

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