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Truth in advertising

This article was originally published in The Tan Sheet

Executive Summary

At the Natural Products Association's Natural Marketplace July 20-22 in Las Vegas, the foundation also announces the launch of a truth in advertising program to educate consumers and publishers about laws and regulations, garner support for an industry pledge and create a hotline for reporting questionable claims. The group will review complaints and take "appropriate and necessary action," including referral to the Federal Trade Commission...

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