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Gender-specific One-A-Day 50+

This article was originally published in The Tan Sheet

Executive Summary

Bayer Consumer Care introduces a new line of multivitamins formulated to address the leading health concerns and nutritional needs of men and women over the age of 50, the Morristown, N.J.-based firm states July 16. The One-A-Day 50+ Advantage supplements are complete multivitamins, but the women's version contains increased amounts of calcium and vitamin D to support bone strength and breast health, while the men's product supports prostate health with increased lycopene and selenium, Bayer says. Both varieties also contain increased amounts of nutrients to address health concerns shared by men and women, such as vitamins B6, B12, C, E, and folic acid for heart health and ginko for memory and concentration, according to the firm. The products have launched in food, drug and mass market outlets and will retail between $8.29 and $9.29 for a 50-count bottle...
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