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Oxy line extensions

This article was originally published in The Tan Sheet

Executive Summary

Mentholatum announces the additions of Extreme Alpine-scented Oxy bar soap and body wash products to its acne-fighting line targeted at male teens, the company states. The bar soap, which contains 0.5% salicylic acid, employs "patented technology that fights acne 300% longer than other leading acne treatment bars," the company says. The 2% salicylic acid-containing body wash has an "exclusive multi-action formula" to cleanse skin as well as prevent breakouts. Both products are debuting in stores now and carry SRPs of $4.89 each...

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