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Bayer Takes On NAD In All-Day Energy Claims Challenge Brought By Wyeth

This article was originally published in The Tan Sheet

Executive Summary

Bayer Healthcare will take a second opportunity to present evidence for the continued use of the All-Day Energy brand for its multivitamin product, according to a July 12 decision by the National Advertising Division of the Council of Better Business Bureaus

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Bayer Healthcare will change the name of itsAll-Day Energy multivitamin/multimineral product under the One-A-Day line in response to recommendations from the National Advertising Review Board

Bayer Will Change ‘All-Day’ Vitamin Name Following Ad Board Decision

Bayer Healthcare will change the name of itsAll-Day Energy multivitamin/multimineral product under the One-A-Day line in response to recommendations from the National Advertising Review Board

Bayer Will Change ‘All-Day’ Vitamin Name Following Ad Board Decision

Bayer Healthcare will change the name of itsAll-Day Energy multivitamin/multimineral product under the One-A-Day line in response to recommendations from the National Advertising Review Board

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