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Revatrol Claims Misleading – NAD

This article was originally published in The Tan Sheet

Executive Summary

Renaissance Health Publishing's advertising claims that indicate the benefits of its Revatrol dietary supplement are backed by scientific research are unfounded, the National Advertising Division of the Council of Better Business Bureaus says. NAD calls for discontinuing some print and online claims that appear to link Revatrol to recent research indicating the product's resveratrol ingredient to be an effective antioxidant. NAD challenged online claims that read "The #1 Red Wine Extract Formula," and "It's a powerful combination of the strongest available whole red wine grape extract," and print ads headlined with "National Health News Report" because the studies submitted by Renaissance were conducted on animal rather human subjects. The Boca Raton, Fla.-based supplement firm can state the proven benefits of the product's ingredients, but not imply those benefits have been proven for the product itself. Renaissance said it will modify the claims as recommended, although it disagrees with NAD's findings...
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