Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Oatmeal claims toned down

This article was originally published in The Tan Sheet

Executive Summary

Quaker Oats has dropped certain health claims made on packaging and in advertising for Quaker oatmeal products in response to the threat of litigation by the Center for Science in the Public Interest, the watchdog group announces April 17. Claims that stated oatmeal is a "unique" whole grain food that "actively finds" cholesterol and removes it from the body were challenged by CSPI, as well as packaging that the group said "greatly exaggerated" the cholesterol-lowering potential of oatmeal. New copy on packaging and in advertising states: "as part of a healthy diet, the soluble fiber in oatmeal helps remove cholesterol" and "three grams of soluble fiber daily from oatmeal may help reduce heart disease risk as part of a heart-healthy diet." The changes affect Oatmeal To Go bars, Take Heart and Old Fashioned Oats, among other products...
Advertisement
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS100428

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel