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Listerine recall

This article was originally published in The Tan Sheet

Executive Summary

McNeil announces April 11 a voluntary nationwide recall of approximately 4 mil. bottles of the Glacier Mint and Bubble Blast flavors of Listerine Agent Cool Blue Plaque-Detecting rinse. The Morris Plains, N.J.-based firm says "the preservative system in the product is not adequate against certain microorganisms." To date there have been no reports by consumers of adverse health events, McNeil says. The product launched in July 2006 as the first Listerine product marketed in the U.S. for children (1"The Tan Sheet" July 24, 2006, p. 14)...

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Blue in the mouth

McNeil re-launches its pre-brush mouth rinse Listerine Agent Cool Blue designed to help children pay more attention to brushing their teeth by temporarily tinting their teeth blue, the Morris Plains, N.J.-based division of Johnson & Johnson announces Sept. 29. The alcohol-free formula is for 6- to 12-year-olds and features an "enhanced preservative system" that includes potassium sorbate and cetylpyridinium chloride, a spokeswoman said. The re-launch comes after the product was recalled in April 2007 because "the preservative system was not adequate," J&J says (1"The Tan Sheet" April 16, 2007, In Brief). The new formula has "undergone rigorous quality standards" within FDA guidelines and meets "the highest safety standards," the spokeswoman added

New Products In Brief

Listerine for kids: Listerine Agent Cool Blue Plaque-Detecting Rinse is the first Listerine product available in the U.S. for kids age 6-12, Pfizer Consumer Healthcare announces. The product uses FD&C Blue #1 coloring to "tint plaque so kids can find it and brush it more effectively." While the rinse is not indicated to prevent or reduce plaque or gingivitis, it does kill the germs that cause bad breath and "offers a fun way to help kids learn how to brush better." Available in Glacier Mint, Agent Cool Blue began shipping in mid-July and in 250 mL bottles ($3.39) and 500 mL bottles ($4.19)....Rogaine Foam: Pfizer also is introducing a new improved formula that delivers the same FDA-approved topical ingredient found in Rogaine solution without the mess or fuss. Rogaine Foam dries quickly, applies easily and doesn't drip, the company says. The foam "disappears into the skin quickly with gentle massaging" and is free of propylene glycol, a known irritant. Shipping to stores in August, a one-month supply will retail for $24.99...

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