Crisis Management Brings Opportunities To Elevate Image – Experts
This article was originally published in The Tan Sheet
Executive Summary
Product recalls can provide opportunities for drug and dietary supplement firms to elevate their corporate image, according to marketing strategy and regulatory compliance experts
You may also be interested in...
People In Brief: CMO for J&J, former J&J public relations chief Foster dies, celebrity endorsers for Little Remedies, Luden’s, soccer Olympian promotes ChapStick
J&J adds consumer products CMO; former J&J public relations chief Foster dies; celebrity endorsers for Little Remedies, Luden’s; Olympic soccer player promotes ChapStick; more People In Brief.
People In Brief: CMO for J&J, former J&J public relations chief Foster dies, celebrity endorsers for Little Remedies, Luden’s, soccer Olympian promotes ChapStick
J&J adds consumer products CMO; former J&J public relations chief Foster dies; celebrity endorsers for Little Remedies, Luden’s; Olympic soccer player promotes ChapStick; more People In Brief.
Industry, Researchers Pan Study Showing Antioxidants May Up Mortality Risk
Trade groups and researchers say faulty methodology was used in a meta-analysis concluding that antioxidant supplements may increase mortality risk