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U.K. limits infant formula claims

This article was originally published in The Tan Sheet

Executive Summary

Label statements such as "closer than ever to breast milk" and "nucleotides help growth and the immune system" are no longer allowed on infant formula sold in the U.K., according to the Local Authorities Coordinators of Regulatory Services. The governmental body has provided additional advice to marketers of infant formula that expands upon a 1997 regulation and limits the number of claims manufacturers can make and disallows any claims relating to the special composition of the formula. Examples of other claims that are no longer permissible include "omega-3 LCPs for development" and "beta carotene helps the immune system"...
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