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New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

Coke gets healthy: Coca-Cola North America is launching Diet Coke Plus, a sparkling, calorie-free beverage with vitamins and minerals, the company announces March 22. Each 8 oz. serving will contain 15% of the recommended daily value for vitamins B3, B6, B12 as well as 10% of the daily value for zinc and magnesium, the firm notes. Available nationwide in April, Diet Coke Plus will be comparably priced with other Coca-Cola products. The Atlanta-based firm says it will support the product with an "integrated marketing plan to drive awareness" and introductory communications with the tagline, "Great taste has its benefits."...

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