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New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

Listerine anticavity: New Listerine Tooth Defense contains fluoride to "strengthen tooth enamel and protect against caries," McNeil announces. The mouthwash helps decrease caries at the root surface and enamel crown, inhibits the demineralization of enamel and enhances mineralization, McNeil claims. Available in Mint-Shield flavor, the product will carry suggested retail prices of $3.29 to $5.89. Although Tooth Defense kills germs that cause oral malodor, it is "not intended to help prevent or reduce plaque and gingivitis," the company notes. Johnson & Johnson picked up the brand after it closed its Pfizer Consumer Healthcare acquisition in December for $16.6 bil. in cash (1"The Tan Sheet" Jan. 1, 2007, In Brief). J&J divested its ACT fluoride mouth rinse to Chattem Jan. 2 in conjunction with the Pfizer acquisition (2"The Tan Sheet" Feb. 19, 2007, p. 10)...

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New Omega-3 Products In Brief

Tropicana, Minute Maid juices: Juices containing Ocean Nutrition Canada's MEG-3 omega-3 product have been unveiled by PepsiCo's Tropicana and Coca-Cola's Minute Maidbrands. Tropicana says an 8 oz. glass of Tropicana Healthy Heart with Omega-3s delivers 50 mg of omega-3s. The product carries an SRP of $3.49 for a 64 oz. carton. Meanwhile, Coca-Cola's Minute Maid Fruit Solutions Omega-3 juice was launched Jan. 22 in major grocery stores throughout Canada. Each 250 ml serving contains 50 mg of EPA/DHA from fish oil, according to the firm. The product is available in a mango orange passion juice blend, orange strawberry banana and tropical blend. "With the launch of Minute Maid Fruit Solutions Omega-3 we are now able to provide Canadians with 0.1 g of Omega-3, six essential nutrients, two fruit servings, no added sugar and great taste," says Coca-Cola. Additionally, Denomega Nutritional oils and Omega Farms have introduced an omega-3 juice containing 75 mg of Denomega's vegetarian EPA/DHA per serving...

Chattem Hopes Brands Acquired From J&J Offset Cool Sales Of Pro-Therapy

For 2007, Chattem expects sales of products recently acquired from Johnson & Johnson to rival its existing "big three," of Gold Bond skin care, Icy Hot topical analgesics and Selsun medicated shampoos

J&J closes Pfizer deal

Johnson & Johnson announces Dec. 20 the closing of its previously announced acquisition of Pfizer Consumer Healthcare for $16.6 billion in cash. "The completion of the Pfizer Consumer Healthcare acquisition builds upon our broad base in health products and reflects our longstanding strategy of leadership within attractive health care markets," J&J Chairman and CEO William C. Johnson says. Brands included in the transaction include Listerine, Nicorette and Sudafed. The Federal Trade Commission cleared the transaction Dec. 12 (1"The Tan Sheet" Dec. 18, 2006, p. 9)...

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