Part D Leaves Seniors More Cash To Spend On OTCs, IRI says
This article was originally published in The Tan Sheet
Executive Summary
Medicare Part D benefits will continue to influence spending on over-the-counter drugs and other consumer products in 2007 - with energy drink sales in particular growing - but more spending will move from independent retail stores to chains, research by Information Resources, Inc. shows
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Expensive Rx Drugs Put Spotlight On OTC Opportunity – Economist
Over-the-counter drug firms have a promising opportunity to market their products as alternatives to Rx drugs for consumers confronted with coverage gaps in Medicare Part D and private insurance plans, a Princeton University economics and public affairs professor advised industry executives
Expensive Rx Drugs Put Spotlight On OTC Opportunity – Economist
Over-the-counter drug firms have a promising opportunity to market their products as alternatives to Rx drugs for consumers confronted with coverage gaps in Medicare Part D and private insurance plans, a Princeton University economics and public affairs professor advised industry executives