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New Omega-3 Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

Tropicana, Minute Maid juices: Juices containing Ocean Nutrition Canada's MEG-3 omega-3 product have been unveiled by PepsiCo's Tropicana and Coca-Cola's Minute Maidbrands. Tropicana says an 8 oz. glass of Tropicana Healthy Heart with Omega-3s delivers 50 mg of omega-3s. The product carries an SRP of $3.49 for a 64 oz. carton. Meanwhile, Coca-Cola's Minute Maid Fruit Solutions Omega-3 juice was launched Jan. 22 in major grocery stores throughout Canada. Each 250 ml serving contains 50 mg of EPA/DHA from fish oil, according to the firm. The product is available in a mango orange passion juice blend, orange strawberry banana and tropical blend. "With the launch of Minute Maid Fruit Solutions Omega-3 we are now able to provide Canadians with 0.1 g of Omega-3, six essential nutrients, two fruit servings, no added sugar and great taste," says Coca-Cola. Additionally, Denomega Nutritional oils and Omega Farms have introduced an omega-3 juice containing 75 mg of Denomega's vegetarian EPA/DHA per serving...

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Expo East In Brief

Supplementing a prescription: Developments in the dietary supplement industry recently are "all about conditions on the herbal side," particularly products marketed to promote cardiovascular, vision and joint health, according to Jeff Hilton, president and founder of Integrated Marketing Group. At the Natural Products Expo East in Boston Oct. 16, Hilton also noted a "fairly new" trend in supplements such as Nature Made's Rx Essentials that claim to "provide the essential nutrients" for people who are taking certain prescription medications that affect their nutrient levels. He said, "It's a really interesting idea from a positioning standpoint," although such products' chances in the market are unclear. They could "do really well or fall flat," Hilton observed

Expo East In Brief

Supplementing a prescription: Developments in the dietary supplement industry recently are "all about conditions on the herbal side," particularly products marketed to promote cardiovascular, vision and joint health, according to Jeff Hilton, president and founder of Integrated Marketing Group. At the Natural Products Expo East in Boston Oct. 16, Hilton also noted a "fairly new" trend in supplements such as Nature Made's Rx Essentials that claim to "provide the essential nutrients" for people who are taking certain prescription medications that affect their nutrient levels. He said, "It's a really interesting idea from a positioning standpoint," although such products' chances in the market are unclear. They could "do really well or fall flat," Hilton observed

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