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CRN, DSEA Media Campaigns Separate But Together; Is Two Better Than One?

This article was originally published in The Tan Sheet

Executive Summary

In late 2006, the Council for Responsible Nutrition and the Dietary Supplement Education Alliance both shared plans for media campaigns aimed at building consumer confidence in the supplement industry

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An inert sugar pill marketed as a placebo for ailing children will likely attract regulatory interest from the Federal Trade Commission as well as FDA, according to industry experts

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