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U.K. traffics in food labels

This article was originally published in The Tan Sheet

Executive Summary

The Food Standards Agency has launched a series of TV ads to increase awareness of color-coded fronts of food labels that are intended to help consumers choose healthier products. The ads, the latest step in the agency's ongoing efforts to bring more effective labeling to food, show traffic-light colors on label fronts indicate the amount of fat, saturated fat, sugar and salt in a product: red for high, amber for medium and green for low. FSA says a consumer survey it commissioned showed 76% of the subjects correctly understood a red light on a label to mean they should try to cut down their consumption of the product, and 16% were mistaken in interpreting the color means they should not eat the product at all. The agency says retailers and manufacturers are adopting the labeling scheme, which also was endorsed recently by the Royal College of Physicians...
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