NxCare and ERSP

Executive Summary

NxCare is asked by the Electronic Retailing Self-Regulatory Program to discontinue product superiority claims and modify weight-loss related performance claims for its Methyl Ripped fat burner product in a decision announced Dec. 8. Claims reviewed by ERSP include: "Bodybuilding's strongest fat burner" and "Methyl Ripped's formula goes to work quickly obliterating fat." The watchdog program determined NxCare's submitted testing results did not adequately support "all reasonable interpretations" communicated by the claims and recommended modifying or discontinuing them. ERSP also recommends NxCare increase the text size of disclosure language accompanying consumer testimonials to be made "more clear and conspicuous"...