PepsiCo gets Naked
This article was originally published in The Tan Sheet
The soft-drink giant continues adding brands targeted for health-conscious consumers with the acquisition of Naked Juice Company, which says it has achieved annual sales of more than $150 mil. primarily through grassroots marketing and sales efforts. Azusa, Calif.-based Naked, which was controlled by North Castle Partners private equity firm, produces more than 25 juice and juice-smoothie Naked selections made from fruits and nutritional boosts and without sugars or preservatives. The deal, with terms not disclosed, comes the same month PepsiCo launched Fuelosophy, a milk-based product with vitamins A, B, C, D and E that is being sold in test markets including some Whole Foods stores (1"The Tan Sheet" Nov. 20, 2006, In Brief). PepsiCo says nearly all of Naked's beverages qualify for the "Smart Spot designation" it has made for its more than 250 "products that contribute to a healthier lifestyle."...
You may also be interested in...
Springville, Utah-based herbal and natural product manufacturer Nature's Way acquires natural medicine and supplement firm Enzymatic Therapy under an Oct. 9 agreement with the North Castle Partners private equity firm, Enzymatic Therapy's majority shareholder. Green Bay, Wis.-based Enzymatic Therapy says Oct. 17 that all other shareholders approved the sale, which will close pending regulatory approvals. North Castle also was the majority investor in Naked Juice when PepsiCo acquired it in 2007 (1"The Tan Sheet" Nov. 27, 2007, In Brief). The Greenwich, Conn.-based firm also owned controlling interest in the EAS sports nutrition company when Abbott Labs acquired it in 2004, and it was part of the fund with majority investment when Leiner was sold in bankruptcy court (2"The Tan Sheet" April 18, 2005, p. 15 and 3"The Tan Sheet" June 9, 2008, p. 3)
PepsiCo acquires V Water, a vitamin water brand launched in the U.K. in 2005 with six flavors. V Water, with ingredients including vitamin C, zinc, selenium and ginseng, provides PepsiCo "with a strong platform for expansion into a fast growing market, and reflects PepsiCo's global commitment to ... extending our range of healthier beverages," the firm says in an April 30 release. PepsiCo reached an exclusive bottling agreement with Britvic plc to manufacture, sell and distribute the V Water products in Great Britain. The purchase of V Water follows PepsiCo's recent announcement to acquire Russia's largest juice company, Lebedyansky, and the 2006 purchase of U.S.-based Naked Juice (1"The Tan Sheet" Nov. 27, 2006, In Brief)...
Brand New Brands is bringing the incubator business model into the functional foods market with its four spinout companies, which co-founder William Rosenzweig says will continue to be "nurtured" with innovations in product quality
Sign in to continue reading.
Need a specific report?
1000+ reports available
New to Pink Sheet?
Start a free trial today!
Register for our free email digests: