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NAD on Immune Nutrisoda

This article was originally published in The Tan Sheet

Executive Summary

PepsiAmericas subsidiary Ardea Beverages will discontinue a print advertisement for Immune Nutrisoda following a determination by the National Advertising Division that "the advertisement went beyond simple structure/function claims." The ad, which featured images of a can of the product and an airplane, stated "protection from seat 33b." Other claims in the ad included "Immune Nutrisoda doesn't just refresh you, it revitalizes you....It's full of the right stuff to help support your body's immune defenses." The images and statements in the spot "combine to convey a message that this product will do more than simply provide vitamins and minerals that will help to maintain a healthy immune system," NAD concludes in a Nov. 21 decision. Ardea "respectfully disagrees" with NAD's assessment, but says it will take the suggestions into consideration in planning future advertisements...

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