PepsiCo and Whole Foods
This article was originally published in The Tan Sheet
Executive Summary
PepsiCo has a new "high energy protein drink" called Fuelosophy. The milk-based product contains vitamins A, B, C, D and E and is being sold in test markets including some Whole Foods stores. The drink comes in four flavors: pomegranate berry, vanilla caramel, pineapple mango and citrus blend. It does not bear the PepsiCo logo or name...
You may also be interested in...
PepsiCo gets Naked
The soft-drink giant continues adding brands targeted for health-conscious consumers with the acquisition of Naked Juice Company, which says it has achieved annual sales of more than $150 mil. primarily through grassroots marketing and sales efforts. Azusa, Calif.-based Naked, which was controlled by North Castle Partners private equity firm, produces more than 25 juice and juice-smoothie Naked selections made from fruits and nutritional boosts and without sugars or preservatives. The deal, with terms not disclosed, comes the same month PepsiCo launched Fuelosophy, a milk-based product with vitamins A, B, C, D and E that is being sold in test markets including some Whole Foods stores (1"The Tan Sheet" Nov. 20, 2006, In Brief). PepsiCo says nearly all of Naked's beverages qualify for the "Smart Spot designation" it has made for its more than 250 "products that contribute to a healthier lifestyle."...
Are Regulators Ready For The Robot Era? ChatGPT Weighs In On EU Regulation
Artificial intelligence model’s comments signal the likely start of computer-generated comments to the US FDA’s public notices.
Pink Sheet Podcast: US FDA Loses Gene Therapy Expert, Humira Biosimilars Launch, FDA Allows In-Person Meetings
Pink Sheet reporters and editors consider the impact of FDA Office of Tissues and Advanced Therapies Director Wilson Bryan’s retirement, the launch of Humira biosimilars and its effect on the biologic market, as well as the FDA moving to hybrid meetings with sponsors.