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New nutrition facts website

This article was originally published in The Tan Sheet

Executive Summary

FDA's Center for Food Safety & Applied Nutrition (CFSAN) in collaboration with HHS announces the launch of a new website and brochure designed "to help consumers use the Nutrition Facts label to choose nutritious foods and achieve healthy weight management," FDA states Nov. 14. The Web-based learning program, "Make Your Calories Count," is based on recommendations in the 2005 Dietary Guidelines for Americans, and is reminiscent of USDA's April 2005 launch of the MyPyramid.com web-based interactive feature (1"The Tan Sheet" April 25, 2005, p. 18). The new website features an animated character, "Labelman," who guides viewers through exercises on understanding nutrition facts panels on food labels, and a downloadable brochure instructs consumers on how to use food labels while they shop. "I fear that [HHS] Secretary [Michael] Leavitt and Acting Commissioner [Andrew] von Eschenbach are just delusional if they think yet another website and brochure will make a dent in the obesity epidemic," Center for Science in the Public Interest Executive Director Michael Jacobson states. "Clearly 'stay the course' isn't working," Jacobson says...

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