PomElla Lawsuit Could Squeeze Verdure’s Play In Pomegranate Market
This article was originally published in The Tan Sheet
Executive Summary
Verdure Sciences' planned growth in the bionutrional arena could be slowed by a lawsuit claiming that a California entrepreneur developed the pomegranate extract product that Verdure acquired recently from Geni Herbs
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Verdure acquisition
Verdure Sciences moves aggressively in its plan to focus on research and development of bionutritionals by acquiring Geni Herb's patent-pending pomegranate extract Pomella and other branded botanical ingredients including Tinofend, Bacognize, Wokvel and Calzbone. Terms of the deal were not disclosed. The Indianapolis, Ind.-based firm, which also has a facility in Heilbronn, Germany, says it expects the transaction to make it a leading U.S. marketer of nutritional ingredients. The Geni brands also are marketed in Europe and Southeast Asia. Noblesville, Ind.-based Geni, which agreed to the Verdure deal in April 2006, also has moved the marketing and distribution of its ayurvedic botanicals to Stauber Performance Ingredients in an agreement made in September...
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