Tighter Limits On Endorsements In Ads Eyed By FTC
This article was originally published in The Tan Sheet
Executive Summary
The Federal Trade Commission, for the first time since 1980, could issue new guidelines in 2007 limiting the use of endorsements and testimonials in ads, Venable LLP Partner Jeffrey Knowles said at the Council of Better Business Bureaus' National Advertising Division annual conference
You may also be interested in...
In Brief
Sanofi picks up Colombian generics firm Genfar; judge defers to FTC adjudication in dismissing POM Wonderful suit; P&G sues BrushPoint over whitening strip patents; Colgate, Omron team on electronic toothbrushes; more news In Brief.
CRN Grants $500K To NAD For Increased Dietary Supplement Monitoring
CRN is committing nearly half a million dollars over a three year period to triple the annual number of dietary supplement cases reviewed by the Council of Better Business Bureaus' National Advertising Division (NAD)
Pfizer In ‘Campaign Of Disinformation’ Against Pro-Health, P&G Counters
Procter & Gamble's Crest Pro-Health Rinse mouthwash ads, currently at the center of a Pfizer lawsuit, were launched to correct deceptive claims made by the Listerine marketer, P&G says