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“Smiling” Bob?

This article was originally published in The Tan Sheet

Executive Summary

Enzyte marketer Berkeley Premium Nutraceuticals "has been able to reduce customer complaints by 90% and has held a steady average of less than two per week" during the past 24 months, the firm announces Sept. 6. The company has spent "well over $20 mil." to buy equipment and create the necessary departments to ensure total industry compliance, and has confirmed through four separate third-party surveys that customers are very satisfied with Berkeley brands. The firm recently paid $2.5 mil. in settlement and restitution costs in a consent agreement that arose from thousands of consumer complaints in six states (1"The Tan Sheet" March 6, 2006, p. 8)...

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