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Airline safe toothpaste

This article was originally published in The Tan Sheet

Executive Summary

Belmont, Calif.-based DentaKit is marketing its pre-pasted disposable ReadyBrush as a toothpaste alternative for travelers, according to an Aug. 12 release. The individually packaged toothbrushes are treated with water-activated powdered toothpaste making them compliant with the new airline security regulations, the firm says. The brushes are available in Delux and Ortho, $1.10 each or $27 for 30, and Regular, $.65 each or $45.99 for 100. ReadyBrush has been featured on The Today Show and in the New York Times. The new TSA security procedures were issued Aug. 13 (1"The Tan Sheet" Aug. 21, 2006, In Brief). Three days later, Procter & Gamble announced it would offer Crest Smile Packs featuring products from its Pro-Health and Glide lines at select Avis car rental locations near airports (2"The Tan Sheet" Aug. 21, 2006, In Brief)...

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