Prolab

Executive Summary

Natrol shows its commitment to sports nutrition brand Prolab, here and abroad, by appointing four dietary supplement industry veterans to its marketing team, the company announces Aug. 17. Eric Schick, former Chief Sales Officer at IdeaSphere and Gloria Reynolds, former director of marketing at Herbalife International will head the U.S. team. Twenty-year veteran Margaret Peet and Tony Gay, who developed the UK entity of sports nutrition brand EAS, will head the UK team. "Both teams will build the Prolab business through introduction of innovative new products, targeted advertising and marketing support programs, and enhanced brand presence at consumer shows such as the 2006 Olympia," says Natrol CEO Wayne Bos...