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OTC Focused Customizable Sites Offer Consumers Personalized Approach

This article was originally published in The Tan Sheet

Executive Summary

Sophisticated customization capabilities and condition-oriented virtual communities are bringing a personalized healthcare approach to websites promoting over-the-counter drug and dietary supplement products

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Pharmavite Announces Tailored Supplement Online Order Program

Pharmavite allows consumers to order supplement kits tailored to their nutritional needs via an online questionnaire with itsNature Made vitaminID program, the first initiativein the firm's new direct-to-consumer division

Pharmavite Announces Tailored Supplement Online Order Program

Pharmavite allows consumers to order supplement kits tailored to their nutritional needs via an online questionnaire with itsNature Made vitaminID program, the first initiativein the firm's new direct-to-consumer division

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