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OTC Focused Customizable Sites Offer Consumers Personalized Approach

This article was originally published in The Tan Sheet

Executive Summary

Sophisticated customization capabilities and condition-oriented virtual communities are bringing a personalized healthcare approach to websites promoting over-the-counter drug and dietary supplement products

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Pharmavite allows consumers to order supplement kits tailored to their nutritional needs via an online questionnaire with itsNature Made vitaminID program, the first initiativein the firm's new direct-to-consumer division

Pharmavite Announces Tailored Supplement Online Order Program

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