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IdeaSphere acquisition

This article was originally published in The Tan Sheet

Executive Summary

IdeaSphere looks to strengthen and expand its international healthcare business through its acquisition of Boehringer Ingelheim's Pharmaton multivitamin business, the brand management firm states Aug. 25 in a joint release announcing the deal. The purchase "complements not only our geographical strength in North America with attractive market positions but also provides access to other strategic markets for IdeaSphere in Europe, the Middle East, Latin America and Asia. Moreover, both of our companies emphasize science-based medicines," said IdeaSphere President and COO Mark Fox. Twinlab-owner IdeaSphere acquired Metabolife in November and received worldwide licensing rights to Weil Nutritional Supplements in January (1"The Tan Sheet," Nov. 14, 2005, In Brief and 2"The Tan Sheet, Jan. 23, 2006, In Brief). "Boehringer Ingelheim will continue to strengthen is Consumer Healthcare business by further building up the flagship and international core brands, e.g., Dulcolax, Buscopan and Antistax," Chairman of the Board of Managing Directors Alessandro Banchi noted in the release...

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