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New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

Probiotic multivitamin: Multibionta, the "first-ever clinically proven probiotic multivitamin," and Europe's most popular probio multi, is available in the U.S. exclusively through CVS/pharmacy stores, Seven Seas announces Aug. 14. Advanced and 50+ formulas include three different probiotic strains as well as vitamins and minerals in a three-layer tablet form with a gastro-protective coating "that ensures the probiotics remain effective" during the digestion process, the firms states. Multibionta 50+ contains bilberry, ginseng and lutein herbal extracts in addition to the 100% RDA of 23 vitamins and minerals and 10 mil. probiotic cultures contained in the Advanced formula. The two SKUs carry an SRP of $17.99 each...
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