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Crest Pro-Health Campaign Promotes Multiple Benefits Of Toothpaste

This article was originally published in The Tan Sheet

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Executive Summary

Procter & Gamble is heating up the competitive U.S. toothpaste segment with an aggressive new advertising campaign supporting the clinical benefits of Crest Pro-Health toothpaste

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P&G Appeals NAD Decision On “Dentist-Recommended” Crest Pro-Health Ad

Procter & Gamble intends to appeal the National Advertising Division's conclusion the firm should modify ads suggesting its Crest Pro-Health toothpaste is recommended for use by dentists

P&G Appeals NAD Decision On “Dentist-Recommended” Crest Pro-Health Ad

Procter & Gamble intends to appeal the National Advertising Division's conclusion the firm should modify ads suggesting its Crest Pro-Health toothpaste is recommended for use by dentists

P&G Appeals NAD Decision On “Dentist-Recommended” Crest Pro-Health Ad

Procter & Gamble intends to appeal the National Advertising Division's conclusion the firm should modify ads suggesting its Crest Pro-Health toothpaste is recommended for use by dentists

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