Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


NMI data

This article was originally published in The Tan Sheet

Executive Summary

"More than half of all consumers are seeking food and supplements that help them prevent energy loss," Steven French, managing partner at the Natural Marketing Institute said Aug. 7. According to NMI's Health & Wellness Trends Database, issues related to energy and vitality are of concern to 75% of consumers. All age groups from Gen Y to Boomers are worried about either specific fatigue issues or stamina "to fulfill their daily responsibilities," NMI says. Consumers are using a variety of sources such as supplements (59%), food (51%) and beverages (30%) to prevent a lack of energy, the firm reports. "As just one manifestation of this energy trend, opportunity exists for manufacturers who can deliver effective products and messages on the stable energy benefits of low-glycemic foods and beverages," NMI says, noting that low-glycemic products "showed impressive growth with 42% of consumers indicating usage, versus 22% in 2004." Energy and vitality was No. 3 in NMI's annual "Top Ten Health & Wellness Trends" ("1The Tan Sheet" April 10, 2006, In Brief)...

Related Content

Stonyfield, Steaz Foray Into Energy Drink Market With Healthy Alternatives
NMI’s Top 10 Health Trends





Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts