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NMI data

This article was originally published in The Tan Sheet

Executive Summary

"More than half of all consumers are seeking food and supplements that help them prevent energy loss," Steven French, managing partner at the Natural Marketing Institute said Aug. 7. According to NMI's Health & Wellness Trends Database, issues related to energy and vitality are of concern to 75% of consumers. All age groups from Gen Y to Boomers are worried about either specific fatigue issues or stamina "to fulfill their daily responsibilities," NMI says. Consumers are using a variety of sources such as supplements (59%), food (51%) and beverages (30%) to prevent a lack of energy, the firm reports. "As just one manifestation of this energy trend, opportunity exists for manufacturers who can deliver effective products and messages on the stable energy benefits of low-glycemic foods and beverages," NMI says, noting that low-glycemic products "showed impressive growth with 42% of consumers indicating usage, versus 22% in 2004." Energy and vitality was No. 3 in NMI's annual "Top Ten Health & Wellness Trends" ("1The Tan Sheet" April 10, 2006, In Brief)...
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