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Supplement News Has Positive Tone More Often Than Expected – DSEA Data

This article was originally published in The Tan Sheet

Executive Summary

Between November 2005 and June 2006, 37% of news stories on dietary supplements had a positive tone, according to preliminary data collected by PR Newswire's eWatch service for the Dietary Supplement Education Alliance

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The cost-effectiveness of dietary supplements as well as other positive attributes of the products do not receive enough media coverage, according to the Dietary Supplement Education Alliance

Dietary Supplement Cost-Effectiveness Lacks Media Coverage – DSEA Study

The cost-effectiveness of dietary supplements as well as other positive attributes of the products do not receive enough media coverage, according to the Dietary Supplement Education Alliance

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