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NNFA becomes NPA

This article was originally published in The Tan Sheet

Executive Summary

The National Nutritional Foods Association's membership "overwhelming approved" a proposal to change the 70-year-old association's name to the Natural Products Association, the group announced at its annual trade show and convention in Las Vegas, Nev. July 15. "From an advocacy perspective in particular, our new name gives us a great opportunity to emphasize our broad base of support, not only from our membership, but from the millions of consumers who use natural products," NPA President David Taylor said. The association has "launched a comprehensive re-branding effort that will be rolled out over the next few months," a release states. The new NPA logo, with the tagline "promoting natural products for healthy lifestyles," graces the group's updated website The name change was officially proposed in May (2"The Tan Sheet" May 15, 2006, p. 15)...

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