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POMx

This article was originally published in The Tan Sheet

Executive Summary

POM Wonderful has developed and patented a form of polyphenol antioxidants from pomegranate that is "so concentrated that only a small amount is needed to obtain an optimal level of daily antioxidants," according to the Los Angeles, Calif.-based firm. "For consumers who are not seeking additional calories and sugars, this is an important product benefit." POMx currently is available to consumers as the active ingredient in POM Tea, which launched in May. At this time, POM Wonderful has no plans to offer the compound in non-beverage products, according to a spokesperson. The announcement of the ingredient's availability follows the publication of several recent studies on the health benefits of pomegranates, including a July 1 Clinical Cancer Research study finding that a daily regime of POM Wonderful juice prolonged prostate-specific antigen (PSA) doubling time from 15 to 54 months. The study was supported by a grant from the firm...
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