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Reaching Asian markets

This article was originally published in The Tan Sheet

Executive Summary

Nutra Services International is a new service business formed "to help dietary supplement companies enter or improve sales performance in Asian markets" that will initially offer its services in Japan, South Korea, Taiwan and Indonesia, according to a June 20 announcement. The company's founders, Ken Roffe and Steve Hanson, both have launched and managed international brands such as Zila's Ester-C and Kemin's FloraGLO Lutein. "Our in-market management commitment allows companies with a desire to expand their sales activities into Asia...to do so without setting up their own international infrastructure," Hanson says. China is another Asian market that is garnering attention from the supplement industry (1"The Tan Sheet" May 1, 2006, p. 4)...

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