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Tylenol with flavor packets

This article was originally published in The Tan Sheet

Executive Summary

Children's Tylenol with Flavor Creator allows kids to choose from among four sugar-free flavor packets (chocolate, apple, strawberry or bubble gum) to mix with Children's Tylenol Cherry Blast Liquid Suspension, McNeil Consumer & Specialty Pharmaceuticals announces May 15. The product is launching following a Harris Interactive Survey, which finds that 66% of parents have experienced difficulty in getting their children to take liquid suspension medication and 62% say that the taste is their child's primarily complaint. The survey, conducted on behalf of McNeil, sampled 2,460 adults 18 or older, identifying 1,230 who are parents or legal guardians of children two years and older. The product is indicated for children age 2-11...

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