Colgate Total Ad Campaign Aims To Counter Crest Pro-Health Claims
This article was originally published in The Tan Sheet
Executive Summary
Colgate will launch new advertisements for Colgate Total toothpaste to respond to direct competition from Procter & Gamble's new Crest Pro-Health toothpaste, according to Colgate-Palmolive President and COO Ian Cook
You may also be interested in...
Colgate on acquisitions
Colgate-Palmolive would "not easily move into" OTC or pharmaceutical categories, CEO Reuben Mark stated during the Sanford Bernstein Strategic Decisions Conference June 1. Colgate has been identified as a potential bidder for Pfizer's Consumer Healthcare unit, which includes the Listerine oral care brand (1"The Tan Sheet" May 29, 2006, p. 6). Pfizer has expressed that it is not interested in selling its brands individually. Separately, Mark noted the firm's advertising spend will be up a record 13%-14% for the full year. Colgate put $297.1 mil. behind its global brands in the first quarter (2"The Tan Sheet" May 15, 2006, p. 11). The company also spent a record amount on advertising last year, with spending up 11.5%, according to the exec...
Colgate Strategic Restructuring Aimed At Boosting Ad Spend, Earnings
Colgate is undertaking a four-year restructuring plan aimed at increasing the company's profits by generating annual savings of $250 mil.-$300 mil. after taxes by the fourth year
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC