Colgate/Tom’s of Maine
This article was originally published in The Tan Sheet
Executive Summary
Colgate's purchase of 84% of Tom's of Maine for approximately $100 mil. is complete, Colgate announces May 1. "We are excited to move forward on this opportunity to enter the fast-growing naturals category," Colgate says. "This strategically important acquisition gives us access to a loyal, emerging consumer group and allows us to accelerate the growth of Tom's of Maine by extending its reach in the U.S. and in Colgate's strong markets outside the U.S." The purchase agreement was announced and signed in March (1"The Tan Sheet" March 27, 2006, p. 10)...
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