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Appetite control toothpaste

This article was originally published in The Tan Sheet

Executive Summary

White Glo Crave Away toothpaste, which claims to "help suppress appetite and reduce food cravings" and whiten teeth, is expected to hit U.S. shelves by Aug. 1, Great White Trading Company announces April 17. An Herbal Whitening Toothpaste and Professional Choice Toothpaste also will be available under the brand in the U.S. this summer. According to the Santa Rosa, Calif.-based marketer, White Glo oral care products, which are developed by the Australian firm Barros Laboratories, are ranked third in market share in Australia and "are destined to be a recognized U.S. brand." Crave Away's homeopathic formula includes Nux Vomica 30X, which is "well known to help reduce cravings and the desire to over indulge by sending a signal to the brain indicating fullness," the firm states. The product also contains Fucus Vesiculosus 6X and Garcinia Quaesita 5X, an ingredient containing hydroxyl-citric acid (HCA) which may "help to control appetite and reduce the desire for carbohydrates," Great White adds. The SRP for a 5.2 oz tube is $5.99-$6.49...





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