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NMI’s Top 10 Health Trends

This article was originally published in The Tan Sheet

Executive Summary

Market-wise manufacturers will expand nutritional supplements offerings into new formats beyond capsules, and condition-specific supplements will gain momentum with clinical science to support the products' claims, according to the Natural Marketing Institute predictions for the "Top 10 Health & Wellness Trends for 2006." The Harleysville, Penn.-based consulting group's list also identifies personalized supplements as an emerging trend as consumers look for more individualized approaches to health such as USDA's "MyPyramid" program released last April (1"The Tan Sheet" April 25, 2005, p. 18). The firm also cites shifting demographics as dictating market developments as well as corporate social responsibility creating brand loyalty to play roles in the 2006 health and wellness sector...
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