This article was originally published in The Tan Sheet
Atkins Nutritionals has "emerged from bankruptcy" after completing its Chapter 11 reorganization in five months, the company announces Jan. 10. A new business strategy focuses on "convenient, portable and nutritious food products" for "healthy, active men and women," Atkins states. The firm will spend $40 mil. promoting the Advantage line of bars and shakes; an ad campaign launched Jan. 8 in People, Newsweek, U.S. News & World Report, Business Week, The New York Times, Life and Sports Illustrated. Atkins filed for bankruptcy in August (1"The Tan Sheet" Aug. 8, 2005, p. 10)...
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