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Colgate divestiture

This article was originally published in The Tan Sheet

Executive Summary

The sale of Southeast Asian heavy-duty laundry detergent brands marketed in Thailand, Malaysia, Singapore and Hong Kong is in line with Colgate's "ongoing strategy to de-emphasize and eliminate low-margin portions of the business," the company announces Jan. 3. Procter & Gamble purchased the Fab, Trojan, Dynamo and Paic brands effective Dec. 31, 2005. Colgate will be "focusing on our high-margin, fast-growing oral, personal and pet care businesses" as the firm moves forward. "This simplification of our portfolio will increase gross profit margin in our Asia/Africa division and will allow even greater focus on our strong and highly profitable oral, personal and pet care businesses," CEO Reuben Mark stated. The firm announced plans to sell the brands in July (1"The Tan Sheet" July 18, 2005, p. 15)...
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