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Boniva Ad Campaign Prompts Procter & Gamble/Sanofi-Aventis Suit

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble and Sanofi-Aventis have filed suit over an ad campaign used by Roche and GlaxoSmithKline for promotion of their osteoporosis therapy Boniva (ibandronate)

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