Rembrandt acquisition
This article was originally published in The Tan Sheet
Executive Summary
Johnson & Johnson Personal Products company has completed its acquisition of Gillette's Rembrandt brand, the company announces Dec. 21. The acquisition was initially announced in October and represents entry into the tooth whitening category for J&J ("The Tan Sheet" Oct. 31, 2005, p. 7). The brand was sold due to FTC's competition requirements following Procter & Gamble's purchase of Gillette. J&J now has rights to all consumer and professionally dispensed Rembrandt products, including toothpastes, whitening strips, systems and mouth rinses...
You may also be interested in...
Rembrandt Reformulations, Improvements Include New Flavors
Rembrandt Oral Health is relaunching its whitening toothpastes and treatments in February with all-new packaging and specific product reformulations, Johnson & Johnson says
Rembrandt Purchase Brings Whitening Category To J&J
Johnson & Johnson gains entry into the tooth whitening segment with the purchase of Rembrandt oral care brand from Procter & Gamble's Gillette division
Biogen Sees Improving Momentum In Slow Leqembi Launch
Sales of the company’s new drugs have a lot of growing to do to make up for older products’ declines, but Biogen highlighted signs of strength for new launches in its Q1 report.