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Today Sponge

This article was originally published in The Tan Sheet

Executive Summary

Allendale Pharmaceuticals expects an ad campaign in Spring 2006 to support the official national launch of the Today Sponge, the firm says. The OTC contraceptive, which contains nonoxynol-9, is now available for sale through drugstore.com, the firm adds. The product is not fully distributed nationwide yet due to capacity constraints. Currently the product is available at Walgreens, Rite-Aid and CVS stores. FDA recently re-approved the contraceptive product in April, 10 years after American Home Products (now Wyeth) removed it from the market due to quality control concerns. The sponge became available online through the Allendale, N.J.-based firm's website in late August and began reaching drugstores in September (1"The Tan Sheet" April, 25, 2005, p. 9)...

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